21st Century Business Management
Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
1st Edition
Edited
By Rishabha Malviya, Pramod Kumar Srivastava, Swati Verma, Shashikant Srivastava
December 06, 2024
“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword ...
Reshaping the Business World Post-COVID-19: Management Strategies for Sustainable Behavior Change
1st Edition
Edited
By Arvind K. Birdie, Ruchi Joshi
October 06, 2023
The COVID-19 pandemic dramatically changed our normal—both in life and in business. The timely volume provides a map of how the world has been significantly changed post-COVID-19 pandemic, not only in terms of work and business life but also linking other areas of personal life as well. It explores...
Artificial Intelligence Techniques in Human Resource Management
1st Edition
Edited
By Soumi Ghosh, Soumi Majumder, Santosh Kumar Das
August 18, 2023
This new volume presents a range of techniques that aim to enhance the operation of human resource management by applying state-of-the-art artificial intelligence technology. With illustrative case studies, the volume uses examples from several real-life problems and includes their possible ...
Employees and Employers in Service Organizations: Emerging Challenges and Opportunities
1st Edition
Edited
By Arvind K. Birdie
March 31, 2021
With the increasing globalization and fast-paced technological advances in business today, service organizations must to respond to the changing business dynamic between employers and employees. The service industry has metamorphosed into a revolution not only in United States but in developed and ...
The Future of Organizations: Workplace Issues and Practices
1st Edition
Edited
By Arvind K. Birdie
March 31, 2021
This volume provides valuable insights into how organizations are changing and evolving and how human resource personnel, employers, and employees are reacting to these emerging workplace transitions. Today’s successful organizations must be learning organizations in that they must keep abreast and...