Absolute Essentials of Business and Economics
About the Book Series
Textbooks are an extraordinarily useful tool for students and teachers, as is demonstrated by their continued use in the classroom and online. Successful textbooks run into multiple editions, and in endeavouring to keep up with developments in the field, it can be difficult to avoid increasing length and complexity.
This series of shortform textbooks offers a range of books which zero-in on the absolute essentials. In focusing on only the core elements of each sub-discipline, the books provide a useful alternative or supplement to traditional textbooks.
Absolute Essentials of Advertising
1st Edition
By Sarah Turnbull
October 08, 2024
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a ...
Absolute Essentials of Environmental Economics
1st Edition
By Barry C. Field
October 08, 2024
This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality. Spanning ten chapters, the book introduces ...
Absolute Essentials of Creative Thinking and Problem Solving
1st Edition
By Tony Proctor
October 07, 2024
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining ...
Absolute Essentials of Marketing Research
1st Edition
By Bonita M. Kolb
October 07, 2024
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the ...
Absolute Essentials of Public Relations
1st Edition
By Danny Moss, Barbara Desanto
October 02, 2024
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into...
Absolute Essentials of Ethereum
1st Edition
By Paul Dylan-Ennis
January 18, 2024
Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works to cutting-edge applications. Written by an experienced educator, each chapter is designed to progress ...
Absolute Essentials of International Economics
1st Edition
By Thomas R. Sadler
January 18, 2024
This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement students’ knowledge of this fast-moving subject area. Divided into two parts, the book begins by introducing the fundamental aspects of ...
Absolute Essentials of Digital Marketing
1st Edition
By Alan Charlesworth
May 31, 2023
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject...
Absolute Essentials of Strategic Marketing
1st Edition
By Tony Proctor
May 31, 2023
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market ...
Absolute Essentials of Business Ethics
1st Edition
By Peter Stanwick, Sarah Stanwick
May 30, 2022
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and ...
Absolute Essentials of Corporate Governance
1st Edition
By Stephen Bloomfield
May 06, 2022
This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a ...
The Absolute Essentials of Entrepreneurship
1st Edition
By Nerys Fuller-Love
May 06, 2022
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise ...