Advertising and Consumer Psychology Series

Applying Social Cognition to Consumer-Focused Strategy

1st Edition

Edited By Frank R. Kardes, Paul M. Herr
May 07, 2015

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative ...