American Film Market Presents: American Film Market Presents
About the Book Series
The American Film Market Presents series includes books on topics such as financing, distribution, pitching, law, and marketing, and is a collaboration between The American Film Market (AFM), the largest motion picture market in the world, and Focal Press.
Scheduling and Budgeting Your Film: A Panic-Free Guide
3rd Edition
By Paula Landry
November 06, 2025
This updated third edition guides you through the intricacies of budgeting and scheduling your film and video projects, in an easy to understand and accessible way. The book ensures that readers understand the fundamentals of line producing with tips and techniques that apply no matter what kind of...
Independent Film Finance: A Research-Based Guide to Funding Your Movie
1st Edition
By David Offenberg
November 02, 2023
For aspiring producers and directors who need to learn film finance from the ground up, this revolutionary new book teaches the fundamentals, through the voices of more than 60 successful independent producers. Using a research and data-based approach, award-winning professor David Offenberg ...
The Business of Film: A Practical Introduction
3rd Edition
By Stephen Greenwald, Paula Landry
October 27, 2022
This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business ...
Filmmakers and Financing: Business Plans for Independents
9th Edition
By Louise Levison
March 24, 2022
This updated ninth edition of Louise Levison’s ultimate filmmaker’s guide provides easy-to-follow steps for writing an investor-winning business plan for independent films. This new edition includes information on current distribution models and the evolving digital streaming service ...
Investing in Movies: Strategies for Investors and Producers
2nd Edition
By Joseph N. Cohen
December 31, 2021
In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, including the rise ...
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release
1st Edition
By Russell Schwartz, Katherine MacDonald
August 26, 2019
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a ...
The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World
3rd Edition
By Jeffrey C. Ulin
June 18, 2019
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from ...
Understanding the Business of Media Entertainment: The Legal and Business Essentials All Filmmakers Should Know
2nd Edition
By Gregory Bernstein
June 13, 2019
This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers ...
The Producer's Business Handbook: The Roadmap for the Balanced Film Producer
4th Edition
By John J. Lee, Jr., Anne Marie Gillen
October 30, 2017
Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic ...
Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing
1st Edition
By Brooke Wentz, Maryam Battaglia
October 02, 2017
Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed ...
Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd
1st Edition
By Richard Botto
September 25, 2017
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put ...
Scheduling and Budgeting Your Film: A Panic-Free Guide
2nd Edition
By Paula Landry
July 05, 2017
Budgeting and scheduling are easy in principle but hard in practice. The successful producer has a solid plan for juggling dozens of activities and costs while retaining the flexibility to cope with those inevitable last-minute changes and stay on course. Preplanning the budget and schedule of any ...