Business and Digital Transformation
About the Book Series
Digital technologies are transforming societies across the globe, the effects of which are yet to be fully understood. In the business world, technological disruption brings an array of challenges and opportunities for organizations, management and the workplace.
This series of textbooks provides a student-centred library to analyse, explore and critique the evolutionary effects of technology on the business world. Each book in the series takes the perspective of a key business discipline and examines the transformational potential of digital technology, aided by real world cases and examples.
With contributions from expert scholars across the globe, the books in this series enable critical thinking students to excel in their studies of the new digital business environment.
Hospitality Management and Digital Transformation: Balancing Efficiency, Agility and Guest Experience in the Era of Disruption
1st Edition
By Richard Busulwa
December 29, 2020
Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their ...