Contemporary Management Practices
About the Book Series
This series explores the latest and most effective methods, techniques, and strategies used by modern managers to achieve organizational goals and objectives. These methods are influenced by business environment, technology, and globalization, and are constantly evolving to meet the changing needs of organizations. The strength of the books in the ‘Contemporary Management Practices’ series rests in the diversity of their viewpoints, since they include essays on various conventional and unconventional management approaches, scholarly concepts, and exploratory and analytical-based studies. This series will encourage practising researchers in formulating and implementing innovative ideas in the field of social sciences. The series discusses the most pertinent themes in management and systematically highlights different functional areas of management including finance and digital transformations in business; marketing, innovation and strategy; sustainable management practices; and human resource management. The series provides guidelines and case studies for academics, researchers and practitioners to explore and implement best practices in these fields as well as in developing new and sustainable solutions on top of existing methods.
Navigating Marketing Decisions for Sustainable Growth
1st Edition
Edited
By Justin Paul, Sunil Sahadev, Dipak Saha, Mrinal Kanti Das
June 12, 2026
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its demonstration of how companies can thrive by integrating ...
Reimagining Human Resources for Inclusive and Sustainable Development
1st Edition
Edited
By Dipak Saha, Soumya Mukherjee, Chirabrata Majumder, Ayman Ibrahim, Banji R. Olaleye
June 12, 2026
In an era defined by rapid technological advancement, socio-economic disruptions, and heightened awareness of sustainability, organizations and societies alike face an intricate web of challenges. This book brings together diverse scholarly perspectives that explore the human, environmental, and ...
Navigating the Future of Finance: Market Trends and Turbulence
1st Edition
Edited
By Ranjan Chaudhuri, Navita Nathani, Vijay Prakash Gupta, Dipak Saha
May 29, 2026
Navigating the Future of Finance takes readers on a comprehensive journey through the converging forces of economic disruption, technological advancement, and evolving market dynamics that are fundamentally transforming today's financial ecosystem. Offering a forward-thinking perspective, the book...
EcoFusion Marketing: Strategies for Industry 4.0 Sustainability
1st Edition
Edited
By Udit Chawla, Dominic Appiah, Subrata Chattopadhyay, Dipak Saha, Sujit Dutta
April 29, 2026
This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies. This practical, evidence-based guide provides actionable insights and proven frameworks for efficiently integrating eco-friendly ...
Perspectives in Finance and Digital Transformations in Business
1st Edition
Edited
By Satyajit Chakrabarti, Saikat Chakrabarti, Amit Kumar Bhandari, Dipak Saha, Rabin Mazumder
November 28, 2025
This book presents different perspectives in finance and the adoption of digital tools in business in India. It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation...
Perspectives in Agile Sustainable Practices and Business Value
1st Edition
Edited
By Dipak Saha, Mrinal Kanti Das, Sunil Sahadev, Rabin Mazumder, Soumya Mukherjee
July 11, 2025
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses. The integration of agile sustainable practices, which include increasing responsiveness, ...
Perspectives in Human Resources
1st Edition
Edited
By Satyajit Chakrabarti, Ashutosh Muduli, Saikat Chakrabarti, Anirban Sarkar, Mrinal Kanti Das, Avijit Brahmachary
May 06, 2025
This book takes a practical approach to human resource management (HRM), providing practising managers, researchers, and students with a framework for developing and implementing human-centred HR strategies. Enabling human-centred HRM approaches allows businesses and industries to implement ...
Perspectives in Sustainable Management Practices
1st Edition
Edited
By Satyajit Chakrabarti, Soumik Gangopadhyay, Isita Lahiri, Soma Sur, Subrata Chattopadhyay, Rishi Raj Sharma
May 06, 2025
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, ...
Perspectives in Marketing, Innovation and Strategy
1st Edition
Edited
By Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
December 18, 2024
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing ...