Discovering the Creative Industries
About the Book Series
The creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.
This series provides a range of relatively short, student-centred books which blend industry and educational expertise with cultural sector practice. Books in the series provide applied introductions to the core elements of the creative industries. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.
Strategic Management in the Creative and Cultural Industries
2nd Edition
By Jonathan Gander
July 21, 2026
While creativity is their main focus, organisations in the creative industries don't succeed or fail based solely on their creative output. Their success also depends on how effectively they understand and address competitive challenges. In this second edition of Strategic Management in the ...
Managing the Cultural Industries: An Introduction
1st Edition
By James Roberts
April 22, 2026
An introduction to the business mechanics of the cultural and creative industries, this textbook provides a management-oriented, practice-based teaching and learning resource. Aimed at students new to the study of the cultural industries and/or new to the study of business, the author introduces ...
Race and Racism in the Cultural and Creative Industries
1st Edition
By Nessa Keddo, Clive Chijioke Nwonka
April 08, 2026
This book uses rigorous case studies with definitive conclusions; this work develops a critical Cultural Studies perspective on both the CCIs and diversity politics. Through examining sophisticated processes through which race is negotiated and produced across film, television, public relations, ...
Social Impact for Cultural Organizations: A Toolkit for Creating Change
1st Edition
By Richard S. Andrews, Emilee Simmons
February 24, 2026
This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change. Through insightful case studies of successful socially engaged art initiatives, readers can see how ...
Arts Management: Managing a Culturepreneurial Organization
2nd Edition
By Carla Stalling Walter
December 28, 2025
Providing a comprehensive introduction to arts and cultural management, this textbook incorporates new insights, from technological innovations such as artificial intelligence (AI), to its popular practical approach to helping learners understand how to build and grow an arts organization...
Doing (and Using) Research in Arts and Cultural Management
1st Edition
By François Colbert, Jennifer Wiggins, Russell Belk, Ruth Rentschler, Danilo Dantas
December 19, 2025
This book offers a rich, critical, and engaging exploration of cutting-edge methods for studying arts and cultural management in a digital age. The content will appeal to those who seek to study these topics by employing the latest data gathering and analytical methods. It is an informative ...
Marketing Strategy for the Arts
3rd Edition
By Bonita M. Kolb
November 07, 2025
Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the ...
Human Resources in the Arts
1st Edition
By Brea M. Heidelberg
July 29, 2025
Arts and cultural institutions are a unique organizational context. Managing creative people within that context requires considerations that are not standard in traditional human resource practice. This book is designed to provide arts and cultural administrators with an overview of the most ...
Entrepreneurship in the Arts
3rd Edition
By Bonita M. Kolb
October 01, 2024
The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book ...
Strategic Decision Making in the Arts: Case Studies in Arts and Cultural Entrepreneurship
1st Edition
By Gary D. Beckman, Karl Androes
August 26, 2024
For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to ...
Rural Arts Management
1st Edition
By Elise Lael Kieffer, Jerome Socolof
July 10, 2024
The arts and arts management exist in every corner of the world, from the largest city to the smallest town. However, just as a metropolis and a hamlet bear little resemblance to each other despite similar basic needs, arts organizations in the former frequently bear little resemblance to ...
The Creative Economy: Arts, Cultural Value and Society in Practice
1st Edition
By Amanda J. Ashley, Carolyn G. Loh, Matilda Rose Bubb, Shoshanah B.D. Goldberg-Miller
May 08, 2024
The creative economy permeates our everyday lives, shaping where we live, what we buy, and how we interact with others. Looking at dimensions of people, place, policy, and market forces, the book offers a comprehensive perspective on arts and culture, in both economic and social life. The book ...