Discovering the Creative Industries
About the Book Series
The creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.
This series provides a range of relatively short, student-centred books which blend industry and educational expertise with cultural sector practice. Books in the series provide applied introductions to the core elements of the creative industries. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.
Marketing Strategy for the Creative and Cultural Industries
2nd Edition
By Bonita M. Kolb
September 17, 2020
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing ...
Indian Movie Entrepreneurship: Not just song and dance
1st Edition
By Rajeev Kamineni, Ruth Rentschler
May 29, 2020
One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and ...
Museum Marketization: Cultural Institutions in the Neoliberal Era
1st Edition
Edited
By Karin M. Ekström
December 13, 2019
This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become ...
Artist Management: Agility in the Creative and Cultural Industries
1st Edition
By Guy Morrow
April 11, 2018
Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution...
Strategic Analysis: A Creative and Cultural Industries Perspective
1st Edition
By Jonathan Gander
January 24, 2017
Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural ...
Arts Management: An entrepreneurial approach
1st Edition
By Carla Walter
June 01, 2015
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background ...