Global PR Insights
About the Book Series
This innovative series of short-form books provides a new forum to critically evaluate contemporary scholarship and global practice in all aspects of PR and communications. It aims to promote and provoke new ways of thinking, providing an opportunity to reframe public relations beyond traditional frameworks, reflecting new interpretations, emerging research, and insights from different fields. One goal of the series is to bridge the perceived gap between the "academics" and "professionals" in the PR and communications fields, and to introduce diverse voices discussing theories and practice in the global economy. The concise format (20-40,000 words) offers both new and established scholars an accessible and supportive opportunity for publishing and disseminating new ideas and emerging research.
If you have an idea for the Global Public Relations Insights series, please contact the Commissioning Editor [email protected] for more information.
About the Series Editor: Donnalyn Pompper is Professor, Endowed Chair in Public Relations at the University of Oregon, USA. She is the author of several books, has published extensively in peer-reviewed academic journals and also has 25 years of practical experience as a public relations manager and journalist prior to joining the academy.
Cultural Transformations: Nigerian Women Leading Public Relations
1st Edition
By Ana Adi, Tolulope Olorundero
May 27, 2025
This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key ...
Race, Diversity, and Social Mobility in the Public Relations Industry
1st Edition
By Elizabeth Bridgen, Ileana Zeler
April 17, 2025
This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities. Through an analysis of interviews with UK‑based ...
Intercultural Public Relations: Insights from the Middle East
1st Edition
By Ruth Avidar, Ganga S. Dhanesh
April 09, 2025
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations ...
Artificial Intelligence, Strategic Communicators and Activism
1st Edition
By Lukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg
December 19, 2024
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and ...
Strategic Communication and AI: Public Relations with Intelligent User Interfaces
1st Edition
By Simon Moore, Roland Hübscher
September 25, 2023
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, ...
Public Relations and Online Engagement: Audiences, Fandom and Influencers
1st Edition
Edited
By Amber L. Hutchins, Natalie T. J. Tindall
May 31, 2023
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually ...
Public Relations and Sustainable Citizenship: Representing the Unrepresented
1st Edition
By Debashish Munshi, Priya Kurian
May 01, 2023
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that ...