Key Issues in Marketing Management
About the Book Series
The Journal of Marketing Management was founded in 1985 by Michael J. Baker to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole, in an accessible way.
Currently edited by Mark Tadajewski, the Journal of Marketing Management is the official Journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions which blend the best of theory and practice. JMM seeks to meet the needs of a wide but sophisticated audience, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. It seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing, and undergraduate and postgraduate students of the subject.
The Key Issues in Marketing Management book series contains a wide range of the journal’s special issues. These special issues are an important contribution to the work of the journal, where leading theoreticians and practitioners bring together articles dedicated to a key topic in the industry. Through publishing these special issues as a series of books, Westburn Publishers and Taylor & Francis hope to allow a wider audience of scholars, students and professionals to engage with the work of the Journal of Marketing Management.
Marketing Insights from Popular Culture
1st Edition
Edited
By Jonatan Södergren, Niklas Vallström, Pierre Guillet de Monthoux
May 25, 2026
This book explores how everyday stories, media, and symbols shape—and are shaped by—the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs, and other familiar cultural settings, this book offers fresh perspectives on how marketing operates ...
Disruptions and Consumer Resilience
1st Edition
Edited
By A. R. Shaheen Hosany, Girish Prayag, Shona Bettany
May 04, 2026
This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. Bringing together a diverse collection of studies spanning low-income consumers, families displaced by conflict, and individuals interacting with disrupted material objects, it ...
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
1st Edition
Edited
By Victoria Wells, Nadine Waehning, Robert Bowen
April 08, 2026
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5%) drink alcohol equating to roughly 2.4 billion people. Behind this ...
Conceptualising the Consumer: Thinking Beyond the Extended and Distributed ‘Self’
1st Edition
Edited
By Mark Tadajewski
March 18, 2026
This book reimagines what it means to craft a self in contemporary life. Russ Belk's classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital technologies and transhumanism are shaping the ...
All Change! Marketing and Consuming the Menopause Transition
1st Edition
Edited
By Jennifer Takhar, Anna Schneider-Kamp, Shona Bettany
August 26, 2025
This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions. As venture capitalists and well-being ...
Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change
1st Edition
Edited
By Teresa Heath, Mona Moufahim, Lisa O’Malley
June 30, 2025
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students’ ...
Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
1st Edition
Edited
By Lauren Gurrieri, Jenna Drenten, Crystal Abidin
December 16, 2024
Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, ...
Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope
1st Edition
Edited
By Julie Tinson, Pete Nuttall
December 09, 2024
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. Routines and rituals are part of everyday being. Routines can be useful for ...
Expanding Disciplinary Space: On the Potential of Critical Marketing
1st Edition
Edited
By Douglas Brownlie, Paul Hewer, Mark Tadajewski
October 14, 2024
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through ...
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers
1st Edition
Edited
By Eleonora Pantano, Francesca Serravalle
May 27, 2024
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the ...
Transhumanisms and Biotechnologies in Consumer Society
1st Edition
Edited
By Jennifer Takhar, Rika Houston, Nikhilesh Dholakia
May 27, 2024
Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions. Technoprogressive innovations that include body modification technologies and reproductive ...
Consumer Vulnerability
1st Edition
Edited
By Susan Dunnett, Kathy Hamilton, Maria Piacentini
December 18, 2019
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer ...