Key Issues in Marketing Management
About the Book Series
The Journal of Marketing Management was founded in 1985 by Michael J. Baker to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole, in an accessible way.
Currently edited by Mark Tadajewski, the Journal of Marketing Management is the official Journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions which blend the best of theory and practice. JMM seeks to meet the needs of a wide but sophisticated audience, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. It seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing, and undergraduate and postgraduate students of the subject.
The Key Issues in Marketing Management book series contains a wide range of the journal’s special issues. These special issues are an important contribution to the work of the journal, where leading theoreticians and practitioners bring together articles dedicated to a key topic in the industry. Through publishing these special issues as a series of books, Westburn Publishers and Taylor & Francis hope to allow a wider audience of scholars, students and professionals to engage with the work of the Journal of Marketing Management.
Celebrity, Convergence and Transformation
1st Edition
Edited
By Douglas Brownlie, Paul Hewer, Finola Kerrigan
February 07, 2019
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and ...
Gendering Theory in Marketing and Consumer Research
1st Edition
Edited
By Zeynep Arsel, Kirsi Eräranta, Johanna Moisander
October 18, 2018
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and ...
Marketing Performativity: Theories, practices and devices
1st Edition
Edited
By Katy Mason, Hans Kjellberg, Johan Hagberg
October 18, 2018
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice ...
Historical Research in Marketing Management
1st Edition
Edited
By Mark Tadajewski, D.G. Brian Jones
September 18, 2018
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
1st Edition
Edited
By Roger Bennett, Finola Kerrigan, Daragh O'Reilly
May 22, 2017
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of ...
The Marketing / Accounting Interface
1st Edition
Edited
By Robin Roslender, Richard M.S. Wilson
January 21, 2016
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in ...
Contemporary Issues in Green and Ethical Marketing
1st Edition
Edited
By Morven G. McEachern, Marylyn Carrigan
August 26, 2015
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption ...
On the Marketisation and Marketing of Higher Education
1st Edition
Edited
By Anthony Lowrie, Jane Hemsley-Brown
July 23, 2015
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...
Multicultural Perspectives in Customer Behaviour
1st Edition
Edited
By Maria Piacentini, Charles Cui
July 04, 2014
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...
New Developments in Online Marketing
1st Edition
Edited
By Stephen Tagg, Alan Stevenson, Tiziano Vescovi
April 10, 2014
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications ...