Mastering Business Analytics
About the Book Series
Every industry now relies on the power of big data – and the tools and technologies required to analyse it - to understand their customers, capture value, streamline their operations, and compete effectively in the global marketplace. The world’s organisations need people who have the skills to understand and transform this data, to analyse and interpret it, and effectively harness it to define and align with the business’s strategic goals.
This series of textbooks provides a theoretically sound yet practical foundation in Business Analytics and equips students with the tools they need to succeed in this data-driven world. Each text provides essential reading for a core topic within advanced undergraduate and postgraduate Business Analytics programmes, as well as being highly valuable for MBA and Executive Education students.
Supply Chain Analytics: Using Data to Optimise Supply Chain Processes
2nd Edition
By Peter W. Robertson
September 03, 2025
Supply Chain Analytics, second edition, introduces the reader to data analytics and demonstrates the value of its effective use in the improvement of supply chain (SC) process performance. By describing four key SC processes and illustrating – through worked examples – how the descriptive, ...
Digital Analytics for Marketing
2nd Edition
By A. Karim Feroz, Gohar F. Khan, Marshall Sponder
January 25, 2024
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics ...
Creating Value with Data Analytics in Marketing: Mastering Data Science
2nd Edition
By Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
November 08, 2021
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable ...
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
1st Edition
By José Marcos Carvalho de Mesquita, Erik Kostelijk
November 02, 2021
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents ...
Essentials of Pricing Analytics: Tools and Implementation with Excel
1st Edition
By Erik Haugom
November 30, 2020
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of ...
Supply Chain Analytics: Using Data to Optimise Supply Chain Processes
1st Edition
By Peter W. Robertson
November 26, 2020
Supply Chain Analytics introduces the reader to data analytics and demonstrates the value of their effective use in supply chain management. By describing the key supply chain processes through worked examples, and the descriptive, predictive and prescriptive analytic methods that can be applied to...