Mastering Fashion Management
About the Book Series
The fashion industry is dynamic, constantly evolving and worth billions worldwide: it’s no wonder that Fashion Business Management has come to occupy a central position within the Business School globally. This series meets the need for rigorous yet practical and accessible textbooks that cover the full spectrum of the fashion industry and its management.
Collectively, Mastering Fashion Management is a valuable resource for advanced undergraduate and postgraduate students of Fashion Management, helping them gain an in-depth understanding of contemporary concepts and the realities of practice across the entire fashion chain - from design development and product sourcing, to buying and merchandising, sustainability, and sales and marketing. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used throughout the texts, including international case studies, highlighting the practical importance of theoretical concepts.
Postgraduate students studying for a Masters in Fashion Management in particular will find each text invaluable reading, providing the knowledge and tools to approach a future career in fashion with confidence.
Fashion Trends and Forecasting: The Fashion Futurists' Toolkit
1st Edition
Edited
By Eunsuk Hur, Caroline Hemingray, Stephen Westland
March 17, 2025
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. It explains the importance of trend forecasting for businesses and how technology such as artificial ...
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
2nd Edition
By Olga Mitterfellner
December 11, 2024
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination...
Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development
1st Edition
By Helen Goworek, Fiona Bailey
October 11, 2024
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the ...
Luxury Fashion Marketing and Branding: A Strategic Approach
1st Edition
By Alice Dallabona
August 22, 2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, ...
Fashion Business and Digital Transformation: Technology and Innovation across the Fashion Industry
1st Edition
By Charlene Gallery, Jo Conlon
June 28, 2024
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual ...
Customer Experience in Fashion Retailing: Merging Theory and Practice
1st Edition
Edited
By Bethan Alexander
June 20, 2024
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer ...
Luxury Fashion Brand Management: Unifying Fashion with Sustainability
1st Edition
By Olga Mitterfellner
July 31, 2023
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail ...
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain
1st Edition
By Virginia Grose, Nicola Mansfield
June 20, 2023
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic ...
Responsible Fashion Business in Practice: Sustainable Concepts and Cases across the Fashion Industry
1st Edition
By Sennait Ghebreab, Sally Heale
April 14, 2023
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The ...
Celebrity Fashion Marketing: Developing a Human Fashion Brand
1st Edition
By Fykaa Caan, Angela Lee
February 21, 2023
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors ...
Sustainable Fashion Management
1st Edition
By Claudia E. Henninger, Kirsi Niinimäki, Marta Blazquez, Celina Jones
July 29, 2022
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps ...
Fashion Entrepreneurship: The Creation of the Global Fashion Business
1st Edition
By Neri Karra
December 21, 2021
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to ...