Mastering Fashion Management
About the Book Series
The fashion industry is dynamic, constantly evolving and worth billions worldwide: it’s no wonder that Fashion Business Management has come to occupy a central position within the Business School globally. This series meets the need for rigorous yet practical and accessible textbooks that cover the full spectrum of the fashion industry and its management.
Collectively, Mastering Fashion Management is a valuable resource for advanced undergraduate and postgraduate students of Fashion Management, helping them gain an in-depth understanding of contemporary concepts and the realities of practice across the entire fashion chain - from design development and product sourcing, to buying and merchandising, sustainability, and sales and marketing. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used throughout the texts, including international case studies, highlighting the practical importance of theoretical concepts.
Postgraduate students studying for a Masters in Fashion Management in particular will find each text invaluable reading, providing the knowledge and tools to approach a future career in fashion with confidence.
Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur
1st Edition
By Jessel Brizan
April 29, 2026
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, ...
Fashion Entrepreneurship: Principles and Practice
1st Edition
Edited
By Caroline Swee Lin Tan, Saniyat Islam
April 09, 2026
This new book is designed to provide a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business. Providing a comprehensive overview of both the commercial and creative aspects to building a fashion business, ...
Fashion Advertising and Public Relations: A Historical and Sociological Perspective
1st Edition
By Martina Topić
March 31, 2026
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which ...
Fashion Trends and Forecasting: The Fashion Futurists' Toolkit
1st Edition
Edited
By Eunsuk Hur, Caroline Hemingray, Stephen Westland
March 17, 2025
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. It explains the importance of trend forecasting for businesses and how technology such as artificial ...
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
2nd Edition
By Olga Mitterfellner
December 11, 2024
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination...
Creativity and Innovation in the Fashion Business: Contemporary Issues in Fashion Design and Product Development
1st Edition
By Helen Goworek, Fiona Bailey
October 11, 2024
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the ...
Luxury Fashion Marketing and Branding: A Strategic Approach
1st Edition
By Alice Dallabona
August 22, 2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, ...
Fashion Business and Digital Transformation: Technology and Innovation across the Fashion Industry
1st Edition
By Charlene Gallery, Jo Conlon
June 28, 2024
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual ...
Customer Experience in Fashion Retailing: Merging Theory and Practice
1st Edition
Edited
By Bethan Alexander
June 20, 2024
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer ...
Luxury Fashion Brand Management: Unifying Fashion with Sustainability
1st Edition
By Olga Mitterfellner
July 31, 2023
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail ...
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain
1st Edition
By Virginia Grose, Nicola Mansfield
June 20, 2023
Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain provides a comprehensive guide to the entire supply chain management process as it relates to the fashion industry; how fashion supply chains work from raw material to finished product, and how generic ...
Responsible Fashion Business in Practice: Sustainable Concepts and Cases across the Fashion Industry
1st Edition
By Sennait Ghebreab, Sally Heale
April 14, 2023
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The ...