Mastering Fashion Management
About the Book Series
The fashion industry is dynamic, constantly evolving and worth billions worldwide: it’s no wonder that Fashion Business Management has come to occupy a central position within the Business School globally. This series meets the need for rigorous yet practical and accessible textbooks that cover the full spectrum of the fashion industry and its management.
Collectively, Mastering Fashion Management is a valuable resource for advanced undergraduate and postgraduate students of Fashion Management, helping them gain an in-depth understanding of contemporary concepts and the realities of practice across the entire fashion chain - from design development and product sourcing, to buying and merchandising, sustainability, and sales and marketing. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used throughout the texts, including international case studies, highlighting the practical importance of theoretical concepts.
Postgraduate students studying for a Masters in Fashion Management in particular will find each text invaluable reading, providing the knowledge and tools to approach a future career in fashion with confidence.
Celebrity Fashion Marketing: Developing a Human Fashion Brand
1st Edition
By Fykaa Caan, Angela Lee
February 21, 2023
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors ...
Sustainable Fashion Management
1st Edition
By Claudia E. Henninger, Kirsi Niinimäki, Marta Blazquez, Celina Jones
July 29, 2022
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a management perspective and underpinned by the Sustainable Development Goals throughout. The book helps ...
Fashion Entrepreneurship: The Creation of the Global Fashion Business
1st Edition
By Neri Karra
December 21, 2021
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to ...
Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society
1st Edition
By Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
May 21, 2020
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have ...