Routledge Advances in Management and Business Studies
About the Book Series
Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.
Online Place Branding: The Case of Hong Kong
1st Edition
By Phoenix Lam
June 30, 2022
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book ...
Green Human Resource Management in Chinese Enterprises
1st Edition
By Jie Shen, Jenny Dumont, Xin Deng
June 14, 2022
Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest developing economy in the world, China is currently a major environmental polluter. This book examines how Chinese enterprises, including both indigenous firms and ...
Consumer Financial Vulnerabilities in Malaysia: Issues, Trends and Psychological Aspects
1st Edition
By Nurul Shahnaz Ahmad Mahdzan, Mohd Edil Abd Sukor, Izlin Ismail, Mahfuzur Rahman
May 30, 2022
This book examines four aspects of Malaysian consumers’ financial vulnerabilities. First, it discusses the issue of over-indebtedness due to excessive reliance on consumer financing. Second, the book investigates why Malaysians are ill-prepared for their golden years in terms of retirement planning...
Sustainability Assessments: Insights from Multinational Enterprises Operating in the Philippines
1st Edition
By Hermann Lion, Jerome D. Donovan, Cheree Topple, Rowan Bedggood, Eryadi K. Masli
May 06, 2022
This book looks at how multinational enterprises address sustainability within their business activities. Contextualized within a rapidly developing country in Asia, it explores how management practices, tools and techniques are implemented by foreign multinational enterprises (MNEs) operating...
Cross-Cultural Leadership: Being Effective in an Era of Globalization, Digital Transformation and Disruptive Innovation
1st Edition
By Ahmad Salih
April 29, 2022
For many decades, management in its research and practice has been in need of an alternative approach and paradigm to understanding human behaviours. Many studies and books have attempted to provide solutions to the individual, which ended up being a cultural dilemma with little success. This book ...
Public Management and Vulnerability: Contextualising Change
1st Edition
Edited
By Gareth Addidle, Joyce Liddle
April 29, 2022
This book locates the issue of ‘vulnerability’ in an international context, within public-sector reform processes, and goes beyond the conceptualization of existing concepts of policing and vulnerability to include multi- and intra-agency working. It uncovers many competing and contradictory ...
The Global Pharmaceutical Industry: The Demise and the Path to Recovery
1st Edition
By Daniel Hoffman, Allan Bowditch
April 29, 2022
The pharmaceutical industry, long thought of as a recession-proof investment, now faces a day of reckoning. The reasons for this impending downfall are not hard to discern. The prices the industry charges for its prescription drugs have escalated at four to five times the cost-of-living increases ...
Tourism Marketing in Bangladesh: An Introduction
1st Edition
Edited
By Azizul Hassan
April 29, 2022
Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited ...
Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
1st Edition
Edited
By Park Thaichon, Vanessa Ratten
April 29, 2022
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding ...
Collaborative Research in the United States: Policies and Institutions for Cooperation among Firms
1st Edition
By Albert N. Link
June 30, 2021
In order to understand collaborative research activity in the United States, it is important to understand the contextual environment in which firms pursue a collaborative research strategy. The U.S. environment for formal collaborative research was established through a number of policy ...
Diversity and Entrepreneurship
1st Edition
Edited
By Vanessa Ratten, Leo-Paul Dana
June 30, 2021
Whilst there has been an increased interest in minorities and their contribution to society, the literature on minorities and under-represented communities is still weak. This edited volume discusses entrepreneurship in the context of minorities and the role they play in society. The book looks at ...
Improving Competitiveness through Human Resource Development in China: The Role of Vocational Education
1st Edition
By Min Min, Ying Zhu
June 30, 2021
This book looks at the development of vocational education and training in China and how it is crucial to human resource development and improving competitiveness. It briefly outlines the contextual issues related to vocational education and training in China, the importance of vocational ...