Routledge Communication Series
About the Book Series
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
The Internet and Health Care: Theory, Research, and Practice
1st Edition
Edited
By Monica Murero, Ronald E. Rice
May 23, 2006
The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With...
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
1st Edition
By Sylvia M. Chan-Olmsted
May 18, 2006
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to...
Social Justice and Communication Scholarship
1st Edition
Edited
By Omar Swartz
April 19, 2006
Social Justice and Communication Scholarship explores the role of communication in framing and contributing to issues of social justice. This collection, a first on the subject of communication and social justice, investigates the theoretical and practical ways in which communication scholarship ...
Internet Newspapers: The Making of a Mainstream Medium
1st Edition
Edited
By Xigen Li
April 18, 2006
Internet Newspapers: The Making of a Mainstream Medium examines newspapers on the Internet, and addresses the emergence of online newspapers and the delivery of news through this outlet. Utilizing empirical research, chapters explore the theoretical and practical issues associated with Internet ...
Handbook of Sports and Media
1st Edition
Edited
By Arthur A. Raney, Jennings Bryant
April 17, 2006
This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the...
Methods of Historical Analysis in Electronic Media
1st Edition
Edited
By Donald G. Godfrey
April 04, 2006
Methods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media ...
Playing Video Games: Motives, Responses, and Consequences
1st Edition
Edited
By Peter Vorderer, Jennings Bryant
March 28, 2006
From security training simulations to war games to role-playing games, to sports games to gambling, playing video games has become a social phenomena, and the increasing number of players that cross gender, culture, and age is on a dramatic upward trajectory. Playing Video Games: Motives, Responses...
Race, Gender, and Leadership: Re-envisioning Organizational Leadership From the Perspectives of African American Women Executives
1st Edition
By Patricia S. Parker
March 23, 2006
Much has been written about a model of leadership that emphasizes women's values and experiences, that is in some ways distinct from male models of leadership. This book redirects the focus to a view of leadership as a multicultural phenomenon that moves beyond dualistic notions of "masculine" and ...
Public Relations Theory II
1st Edition
Edited
By Carl H. Botan, Vincent Hazleton
March 03, 2006
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a ...
Psychology of Entertainment
1st Edition
Edited
By Jennings Bryant, Peter Vorderer
February 24, 2006
As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are ...
Sex Differences and Similarities in Communication
2nd Edition
Edited
By Daniel J. Canary, Kathryn Dindia
February 24, 2006
Sex Differences and Similarities in Communication offers a thorough exploration of sex differences in how men and women communicate, set within the context of sex similarities, offering a balanced examination of the topic. The contents of this distinctive volume frame the conversation regarding the...
Classroom Communication and Instructional Processes: Advances Through Meta-Analysis
1st Edition
Edited
By Barbara Mae Gayle, Raymond W. Preiss, Nancy Burrell, Mike Allen
January 31, 2006
This volume offers a systematic review of the literature on communication education and instruction. Making meta-analysis findings accessible and relevant, the editors of this volume approach the topic from the perspective that meta-analysis serves as a useful tool for summarizing experiments ...