Routledge Communication Series
About the Book Series
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Seeking Equity for Women in Journalism and Mass Communication Education: A 30-year Update
1st Edition
Edited
By Ramona R. Rush, Carol E. Oukrop, Pamela J. Creedon
May 27, 2004
This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the ...
Handbook of Political Communication Research
1st Edition
Edited
By Lynda Lee Kaid
April 16, 2004
The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political ...
Children's Responses to the Screen: A Media Psychological Approach
1st Edition
By Patti M. Valkenburg
March 18, 2004
The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it comes to our knowledge about the uses, preferences, and effects of different media. This distinctive volume moves the field forward in this regard, ...
Creating Television: Conversations With the People Behind 50 Years of American TV
1st Edition
By Robert Kubey
November 01, 2003
Creating Television brings television and its creators to life, presenting fascinating in-depth interviews with the creators of American TV. Having interviewed more than 100 television professionals over the course of his 15 years of research, Professor Robert Kubey presents here the 40 ...
Entertainment-Education and Social Change: History, Research, and Practice
1st Edition
Edited
By Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido
November 01, 2003
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication ...
Media Access: Social and Psychological Dimensions of New Technology Use
1st Edition
Edited
By Erik P. Bucy, John E. Newhagen
November 01, 2003
In Media Access: Social and Psychological Dimensions of New Technology Use, editors Erik P. Bucy and John E. Newhagen present the latest work, theoretical explorations, and original research findings on media access from a team of internationally renowned media and technology researchers. ...
Media Economics: Theory and Practice
3rd Edition
Edited
By Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
November 01, 2003
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, ...
Qualitative Research in Journalism: Taking It to the Streets
1st Edition
Edited
By Sharon Hartin Iorio
October 01, 2003
This volume highlights the integration of qualitative research methods into traditional journalism, offering new ways of expanding and enhancing news coverage. Designed for readers without prior experience in social science research, this collection presents a wide variety of qualitative techniques...
Responding to Crisis: A Rhetorical Approach to Crisis Communication
1st Edition
Edited
By Dan Pyle Millar, Robert L. Heath
October 01, 2003
In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well ...
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors
1st Edition
By Allan J. Kimmel
October 01, 2003
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...
Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence
1st Edition
By Mary-Lou Galician
October 01, 2003
This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological ...
Screenwriting With a Conscience: Ethics for Screenwriters
1st Edition
By Marilyn Beker
August 01, 2003
Screenwriting With a Conscience: Ethics for Screenwriters is for screenwriters who care deeply about what they write; who are aware that movie images matter and can influence audiences; and who want to create meaningful screenplays that make powerful statements while entertaining and winning over ...