Routledge Communication Series
About the Book Series
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Communication and Democracy: Exploring the intellectual Frontiers in Agenda-setting theory
1st Edition
Edited
By Maxwell E. McCombs, Donald L. Shaw, David H. Weaver
June 01, 1997
Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature ...
The Public and the National Agenda: How People Learn About Important Issues
1st Edition
By Wayne Wanta
June 01, 1997
Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many ...
Alzheimer Discourse: Some Sociolinguistic Dimensions
1st Edition
By Vai Ramanathan
May 01, 1997
This book deals with the narrative discourse--specifically lifestories--of 16 patients suffering from Alzheimer's disease (AD). It attempts to understand the discourse of these patients in contextual terms. Thus far, the dominant explanation for "incoherence" in AD speech has been largely provided ...
The Public Opinion Process: How the People Speak
1st Edition
By Irving Crespi
May 01, 1997
What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it. The model serves as a framework into which the findings of empirical research are integrated, ...
Total Propaganda: From Mass Culture To Popular Culture
1st Edition
By Alex S. Edelstein
May 01, 1997
Total Propaganda moves the study of propaganda out of the exclusive realm of world politics into the more inclusive study of popular culture, media, and politics. All the participatory functioning elements of the society are aspects of membership in the popular culture. Thus, the values of popular ...
Ethical Issues in the Communication Process
1st Edition
By J. Vernon Jensen
April 01, 1997
A rapid and widespread growth of interest in applied ethics is occurring today not only in the United States, but around the world as well. Academia both reflects this and is a leader in the movement. The field of speech communication shares in this increased sensitivity to ethical concerns. ...
Health Promotion and Interactive Technology: Theoretical Applications and Future Directions
1st Edition
Edited
By Richard L. Street, William R. Gold, Timothy R. Manning
April 01, 1997
This book's purpose is to offer various perspectives relating to the development, effectiveness, and implementation of interactive computing technology for health promotion--programs and interventions aimed at improving various health-related outcomes such as involvement in care, quality of life, ...
Text Analysis for the Social Sciences: Methods for Drawing Statistical Inferences From Texts and Transcripts
1st Edition
Edited
By Carl W. Roberts
April 01, 1997
This book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which ...
Organizational Public Relations: A Political Perspective
1st Edition
By Christopher Spicer
March 01, 1997
Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by ...
Computer-assisted Investigative Reporting: Development and Methodology
1st Edition
By Margaret H. DeFleur
February 01, 1997
Conducting computer analyses for the purposes of revealing information of significance to the press represents an extension of one of the most important forms of American journalism into the contemporary era of new technologies. Investigative reporting had its start with the establishment of the ...
Fake, Fact, and Fantasy: Children's Interpretations of Television Reality
1st Edition
By Maire Messenger Davies
February 01, 1997
Based on a study examining the meaning of the term "media literacy" in children, this volume concentrates on audiovisual narratives of television and film and their effects. It closely examines children's concepts of real and unreal and how they learn to make distinctions between the two. It also ...
Mixed News: The Public/civic/communitarian Journalism Debate
1st Edition
Edited
By Jay Black
February 01, 1997
This volume addresses some of the central issues of journalism today -- the nature and needs of the individual versus the nature and needs of the broader society; theories of communitarianism versus Enlightenment liberalism; independence versus interdependence (vs. co-dependency); negative versus ...