Routledge Communication Series
About the Book Series
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Images of Nations and International Public Relations
1st Edition
By Michael Kunczik
October 01, 1996
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective ...
The Audience in the News
1st Edition
By Dwight DeWerth-Pallmeyer
October 01, 1996
In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least...
The Mass Audience: Rediscovering the Dominant Model
1st Edition
By James Webster, Patricia F. Phalen
October 01, 1996
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was ...
The Transnational Media Corporation: Global Messages and Free Market Competition
1st Edition
By Richard A. Gershon
October 01, 1996
The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and ...
Case Studies in Communication and Disenfranchisement: Applications To Social Health Issues
1st Edition
Edited
By Eileen Berlin Ray
August 01, 1996
See blurb for Communication and Disenfranchisement. Books will be promoted together....
Communication and Disenfranchisement: Social Health Issues and Implications
1st Edition
Edited
By Eileen Berlin Ray
August 01, 1996
This volume and its companion case studies book deal with some of the people, groups, and classes who are living a disenfranchised existence in the United States. Whether through birth, life events, or unfortunate circumstances, they are denied full privileges, rights, and power within the existing...
Successful Strategies for Computer-assisted Reporting
1st Edition
By Bruce Garrison
August 01, 1996
Computers have changed the landscape of both gathering and disseminating information throughout the world. As journalists quickly move toward the 21st century and perhaps, a new era of electronic journalism, resources are needed to understand the newest and most successful computer-based news ...
The Silicone Breast Implant Story: Communication and Uncertainty
1st Edition
By Marsha L. Vanderford, David H. Smith
August 01, 1996
This volume examines one health issue -- breast implants -- across a series of contexts often thought to be separate -- media coverage, doctor-patient interaction, doctor-doctor professional communication, support group dialogues, public relations campaigns, and more. In so doing, it provides a ...
Television Aesthetics: Perceptual, Cognitive and Compositional Bases
1st Edition
By Nikos Metallinos
June 01, 1996
USE FIRST TWO PARAGRAPHS ONLY FOR GENERAL CATALOGS... This volume offers a response to three ongoing needs: * to develop the main composition principles pertinent to the visual commmunication medium of television; * to establish the field of television aesthetics as an extension of the broader ...
Suspense: Conceptualizations, Theoretical Analyses, and Empirical Explorations
1st Edition
Edited
By Peter Vorderer, Hans Jurgen Wulff, Mike Friedrichsen
April 01, 1996
This volume begins with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings. This assumption is supported not only by the popularity of suspenseful narratives, but also by the reasons users give for their actual ...
American Communication Research: The Remembered History
1st Edition
Edited
By Everette E. Dennis, Ellen Ann Wartella
March 01, 1996
This book captures the essence of a never-to-be-repeated glimpse at the history of media research. It offers a unique examination of the origins, meaning, and impact of media and communication research in America, with links to European antecedents. Based on a high-level seminar series at Columbia ...
International Public Relations: A Comparative Analysis
1st Edition
Edited
By Hugh M. Culbertson, Ni Chen
March 01, 1996
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take ...