Routledge Communication Series
About the Book Series
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Media Education Assessment Handbook
1st Edition
Edited
By William G. Christ
May 13, 2016
Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, ...
formative Evaluation for Educational Technologies
1st Edition
By Barbara N. Flagg
May 13, 2016
The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the ...
Power in the Classroom: Communication, Control, and Concern
1st Edition
Edited
By Virginia P. Richmond, James C. McCroskey
February 29, 2016
In the belief that power is something that is negotiated by participants in the instructional process and with the goal of understanding how communication and power interact, this book looks at power and instruction in many different ways. Drawing from the lessons of the social sciences generally, ...
Reconstructing Communicating: Looking To A Future
1st Edition
By Robyn Penman
February 29, 2016
In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social ...
Deceptive Advertising: Behavioral Study of A Legal Concept
1st Edition
By Jef Richards
January 20, 2016
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this ...
Explaining One's Self To Others: Reason-giving in A Social Context
1st Edition
Edited
By Margaret L. McLaughlin, Michael J. Cody, Stephen John Read
January 20, 2016
To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly, ...
Statistical Methods for Communication Science
1st Edition
By Andrew F. Hayes
November 24, 2015
Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to ...
Classroom Communication and Diversity: Enhancing Instructional Practice
3rd Edition
By Robert G. Powell, Dana L. Powell
September 22, 2015
Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding...
Media Management: A Casebook Approach
5th Edition
By Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
August 22, 2015
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to ...
Aging, Communication, and Health: Linking Research and Practice for Successful Aging
1st Edition
Edited
By Mary Lee Hummert, Jon F. Nussbaum
May 07, 2015
This collection highlights the current efforts by scholars and researchers to understand the aging process as it relates to the health of older adults. With contributions from international scholars in communication, psychology, public health, medicine, nursing, and other areas, this volume ...
Research in Media Promotion
1st Edition
Edited
By Susan Tyler Eastman
May 07, 2015
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive ...
Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations
2nd Edition
Edited
By Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
April 21, 2015
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value ...