Routledge Communication Series
About the Book Series
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Communication Campaigns About Drugs: Government, Media, and the Public
1st Edition
Edited
By Pamela J. Shoemaker
December 02, 2011
Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies....
Measuring Psychological Responses To Media Messages
1st Edition
Edited
By Annie Lang
December 02, 2011
Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one...
Negotiating the Crisis: Drgs and the Transformation of Hospitals
1st Edition
By Patricia Geist, Monica Hardesty
December 02, 2011
In 1984 Congress revamped Medicare to save a financially distraught health care system, thus transforming the hospital as an organization. Diagnosis Related Groups (DRGs) -- the cornerstone of this extensive reorganization -- have triggered repercussions that are still adversely affecting health ...
News Analysis: Case Studies of international and National News in the Press
1st Edition
By Teun A. van Dijk
December 02, 2011
First Published in 1987. This book presents a series of case studies that illustrate the structures of national and international news in the press. It first summarizes our discourse analytical theory of the processes and structures of news reports as it has been developed in the last five years....
Research Methods for Studying Groups and Teams: A Guide to Approaches, Tools, and Technologies
1st Edition
Edited
By Andrea Hollingshead, Marshall Scott Poole
November 23, 2011
This volume provides an overview of the methodological issues and challenges inherent in the study of small groups from the perspective of seasoned researchers in communication, psychology and other fields in the behavioral and social sciences. It summarizes the current state of group methods in a ...
The Crisis Manager: Facing Disasters, Conflicts, and Failures
2nd Edition
By Otto Lerbinger
November 03, 2011
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto ...
Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media
1st Edition
By Robert F. Potter, Paul Bolls
August 29, 2011
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a ...
Changing the News: The Forces Shaping Journalism in Uncertain Times
1st Edition
Edited
By Wilson Lowrey, Peter J. Gade
April 11, 2011
Changing the News examines the difficulties in changing news processes and practices in response to the evolving circumstances and struggles of the journalism industry. The editors have put together this volume to demonstrate why the prescriptions employed to salvage the journalism industry to date...
Communicating Social Change: Structure, Culture, and Agency
1st Edition
By Mohan J. Dutta
March 21, 2011
Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization ...
Corporate Public Relations: A New Historical Perspective
1st Edition
By Marvin N. Olasky
February 12, 2011
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has ...
Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives
1st Edition
Edited
By Nilanjana Bardhan, C. Kay Weaver
December 20, 2010
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range ...
Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques
1st Edition
Edited
By Erik P. Bucy, R. Lance Holbert
December 07, 2010
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis...