Routledge Companions in Marketing, Advertising and Communication
About the Book Series
Routledge Companions are prestige, impactful collections of original contributions, expertly curated by leading scholars.
Routledge Companions in Marketing, Advertising and Communication features comprehensive authoritative volumes on a range of established and emerging topics in marketing, consumer behaviour, brand management, corporate reputation, public relations, and advertising. A global and inclusive series, these books reflect a wide range of academic perspectives and disciplinary diversity.
Individually, each book in the series provides a comprehensive research tool. Collectively, the series represents a unique resource for researchers, postgraduate students and reflective practitioners.
The Routledge Companion to the History of Advertising
1st Edition
Edited
By Robert Crawford, Jackie Dickenson
August 18, 2025
With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising to the emergence of the ...
The Routledge Companion to Marketing and Sustainability
1st Edition
Edited
By Ken Peattie, Roberta De Angelis, Nicole Koenig-Lewis, Carolyn Strong
April 14, 2025
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective ...
The Routledge Companion to Marketing and Society
1st Edition
Edited
By Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
May 27, 2024
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the...
The Routledge Companion to Public Relations
1st Edition
Edited
By Donnalyn Pompper, Katie R. Place, C. Kay Weaver
May 27, 2024
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a ...
The Routledge Companion to Corporate Branding
1st Edition
Edited
By Oriol Iglesias, Nicholas Ind, Majken Schultz
January 29, 2024
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, ...
The Routledge Companion to Marketing and Feminism
1st Edition
Edited
By Pauline Maclaran, Lorna Stevens, Olga Kravets
September 25, 2023
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research....
The Routledge Companion to Strategic Marketing
1st Edition
Edited
By Bodo B. Schlegelmilch, Russell S. Winer
September 25, 2023
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the ...
The Routledge Companion to Marketing Research
1st Edition
Edited
By Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
January 09, 2023
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading ...
The Routledge Handbook of Critical Public Relations
1st Edition
Edited
By Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
September 22, 2016
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...
The Routledge Companion to the Future of Marketing
1st Edition
Edited
By Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
December 17, 2013
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new ...