Routledge Companions in Marketing, Advertising and Communication
About the Book Series
Routledge Companions are prestige, impactful collections of original contributions, expertly curated by leading scholars.
Routledge Companions in Marketing, Advertising and Communication features comprehensive authoritative volumes on a range of established and emerging topics in marketing, consumer behaviour, brand management, corporate reputation, public relations, and advertising. A global and inclusive series, these books reflect a wide range of academic perspectives and disciplinary diversity.
Individually, each book in the series provides a comprehensive research tool. Collectively, the series represents a unique resource for researchers, postgraduate students and reflective practitioners.
The Routledge Companion to Consumer Behavior Analysis
1st Edition
Edited
By Gordon Foxall
December 13, 2021
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the ...
The Routledge Companion to Contemporary Brand Management
1st Edition
Edited
By Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
December 13, 2021
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original ...
The Routledge Companion to Consumer Behavior
1st Edition
Edited
By Michael R. Solomon, Tina M. Lowrey
September 30, 2020
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom ...
The Routledge Companion to Critical Marketing
1st Edition
Edited
By Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
September 30, 2020
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate ...
The Routledge Companion to Ethnic Marketing
1st Edition
Edited
By Ahmad Jamal, Lisa Peñaloza, Michel Laroche
December 12, 2019
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful ...
The Routledge Companion to Marketing History
1st Edition
Edited
By D.G. Brian Jones, Mark Tadajewski
December 12, 2019
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this ...
The Routledge Companion to Arts Marketing
1st Edition
Edited
By Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner
August 23, 2018
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in ...
The Routledge Companion to Nonprofit Marketing
1st Edition
Edited
By Adrian Sargeant, Walter Wymer Jr
August 14, 2018
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive ...
The Routledge Handbook of Critical Public Relations
1st Edition
Edited
By Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
October 03, 2016
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...
The Routledge Companion to the Future of Marketing
1st Edition
Edited
By Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
January 06, 2014
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new ...