Routledge Critical Advertising Studies
About the Book Series
Routledge Critical Advertising Studies tracks the profound changes that have taken place in the field of advertising. Presenting thought-provoking scholarship from both prominent scholars and emerging researchers, these groundbreaking short form publications cover cutting-edge research concerns and contemporary issues within the field. Titles in the series explore emerging trends, present detailed case studies and offer new assessments of topics such as branded content, economic surveillance, product placement, gender in marketing, and promotional screen media. Responding quickly to the latest developments in the field, the series is intellectually compelling, refreshingly open, provocative and action-oriented.
Anyone interested in contributing to the series should contact the series editor Jonathan Hardy at [email protected].
Brand Activism: Advertising and the Ethics of Visibility
1st Edition
By Marco Scalvini
December 20, 2024
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand responses to ongoing geopolitical events, such as the ...
African Luxury Branding: From Soft Power to Queer Futures
1st Edition
By Mehita Iqani
October 09, 2024
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the ...
Consumer Society and Ecological Crisis
1st Edition
By Leslie M. Meier
October 09, 2024
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the ...
Branded Entertainment in Korea
1st Edition
By Hyunsun Yoon
May 27, 2024
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, ...
Branding Diversity: New Advertising and Cultural Strategies
1st Edition
By Susie Khamis
May 31, 2023
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything ...
Alternate Reality Games: Promotion and Participatory Culture
1st Edition
By Stephanie Janes
June 14, 2022
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much...
Branded Entertainment and Cinema: The Marketisation of Italian Film
1st Edition
By Gloria Dagnino
June 14, 2022
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed ...