Routledge Critical Advertising Studies
About the Book Series
Routledge Critical Advertising Studies tracks the profound changes that have taken place in the field of advertising. Presenting thought-provoking scholarship from both prominent scholars and emerging researchers, these groundbreaking short form publications cover cutting-edge research concerns and contemporary issues within the field. Titles in the series explore emerging trends, present detailed case studies and offer new assessments of topics such as branded content, economic surveillance, product placement, gender in marketing, and promotional screen media. Responding quickly to the latest developments in the field, the series is intellectually compelling, refreshingly open, provocative and action-oriented.
Anyone interested in contributing to the series should contact the series editor Jonathan Hardy at [email protected].
Brand Activism: Advertising and the Ethics of Visibility
1st Edition
By Marco Scalvini
December 20, 2024
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand responses to ongoing geopolitical events, such as the ...
African Luxury Branding: From Soft Power to Queer Futures
1st Edition
By Mehita Iqani
October 09, 2024
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining the ...
Consumer Society and Ecological Crisis
1st Edition
By Leslie M. Meier
October 09, 2024
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the ...
Branded Entertainment in Korea
1st Edition
By Hyunsun Yoon
May 27, 2024
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, ...