Routledge Focus on Business and Management
About the Book Series
The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.
Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.
Implicative Marketing: For a Sustainable Economy
1st Edition
By Florence Touzé
June 30, 2021
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled ...
Manager vs. Leader: Untying the Gordian Knot
1st Edition
By Robert Murphy, Kathleen Murphy
June 30, 2021
Cutting through the clutter of management and leadership books, Manager vs. Leader: Untying the Gordian Knot works to differentiate the terms manager and leader. With these terms often used synonymously, misunderstanding leads to confusion and failed expectations at all levels of an organization. ...
Rising Consumer Materialism: A Threat to Sustainable Happiness
1st Edition
By Afia Khalid, Faisal Qadeer
June 30, 2021
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the ...
The Spartan W@rker
1st Edition
By Konstantinos Perrotis, Cary L. Cooper
June 30, 2021
The field of Organizational Psychology and Occupational Stress is complex and multifaceted. Many efforts have been made by several authors to write books that would have assisted employees in becoming more satisfied, relaxed and thus happier with their work, but such a result seems difficult and ...
Writing a Business Plan: A Practical Guide
1st Edition
By Ignatius Ekanem
March 31, 2021
Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.Business ...
Trade Governance of the Belt and Road Initiative: Economic Logic, Value Choices, and Institutional Arrangement
1st Edition
By Dawei Cheng
December 18, 2020
This book looks at the rationale behind the Belt and Road Initiative by China, and attempts to explain the motivation from economical and historical perspectives. The book also compares trade governance of China with those of the United Kingdom and United States, and analyzes the value construction...
The Reflective Entrepreneur
1st Edition
By Dimo Dimov
September 30, 2020
In a world where entrepreneurial success often seems deceptively accessible, it is not always clear what makes a person entrepreneurial. In this book, Dimo Dimov offers a reflective insight into the entrepreneurial journey, striking up a conversation about entrepreneurship in order to challenge and...
Truth in Marketing: A theory of claim-evidence relations
1st Edition
By Thomas Anker
December 12, 2019
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may ...
Persuasion: The Hidden Forces That Influence Negotiations
1st Edition
By Jasper Kim
October 10, 2019
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across ...
Management Accounting for Beginners
1st Edition
By Nicholas Apostolides
December 22, 2017
Accounting skills are increasingly important in many walks of life. In education, these skills are becoming vital beyond business, accounting and economics students; in work, accounting is no longer an outsourced specialism across all sectors. This concise book provides readers with ...
The Internet of Things and Business
1st Edition
By Martin De Saulles
December 20, 2016
The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial ...
Understanding the Born Global Firm
1st Edition
By Neri Karra
October 14, 2016
The challenges and opportunities that are presented to both small and medium-sized enterprises have changed dramatically in recent decades as the world’s economy becomes more globalised. The policies of open borders, a decrease in protectionism and the demise of the nation-state, have enabled small...