Routledge Focus on Business and Management
About the Book Series
The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.
Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.
Truth in Marketing: A theory of claim-evidence relations
1st Edition
By Thomas Anker
December 12, 2019
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may ...
Persuasion: The Hidden Forces That Influence Negotiations
1st Edition
By Jasper Kim
October 10, 2019
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across ...
Management Accounting for Beginners
1st Edition
By Nicholas Apostolides
December 22, 2017
Accounting skills are increasingly important in many walks of life. In education, these skills are becoming vital beyond business, accounting and economics students; in work, accounting is no longer an outsourced specialism across all sectors. This concise book provides readers with ...
The Internet of Things and Business
1st Edition
By Martin De Saulles
December 20, 2016
The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial ...
Understanding the Born Global Firm
1st Edition
By Neri Karra
October 14, 2016
The challenges and opportunities that are presented to both small and medium-sized enterprises have changed dramatically in recent decades as the world’s economy becomes more globalised. The policies of open borders, a decrease in protectionism and the demise of the nation-state, have enabled small...