Routledge Focus on Business and Management
About the Book Series
The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.
Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.
Entrepreneurship and Work in the Gig Economy: The Case of the Western Balkans
1st Edition
By Mirjana Radović – Marković, Borislav Đukanović, Dušan Marković, Arsen Dragojević
August 29, 2022
The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness. Only firms that have succeeded in reorienting and quickly adapting ...
Artificial Intelligence in Accounting: Practical Applications
1st Edition
By Cory Ng, John Alarcon
August 01, 2022
Artificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications. It is meant to serve as a guide for identifying opportunities to implement AI initiatives ...
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth
1st Edition
By Sarah Zaraket
August 01, 2022
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour and ...
Innovation in Africa: Fuelling an Entrepreneurial Ecosystem for Growth and Prosperity
1st Edition
By Deseye Umurhohwo
August 01, 2022
This book emphasizes the need for promoting innovation on the African continent. It identifies the roadblocks for entrepreneurs and discusses ways for developing an ecosystem for innovators to pave a way through the barriers and create ground-breaking products and new technologies which meet ...
Entrepreneurial Urban Regeneration: Business Improvement Districts as a Form of Organizational Innovation
1st Edition
By Rezart Prifti, Fatma Jaupi
May 30, 2022
In today's world, towns and cities dynamically develop over time and that's why urban regeneration is a widely experienced phenomenon. How can Business Improvement Districts (BIDs) create necessary conditions for the development of these phenomena? What is the role that BIDs have in entrepreneurial...
Strategic University Management: Future Proofing Your Institution
1st Edition
By Loren Falkenberg, M. Elizabeth Cannon
May 30, 2022
Universities are being buffeted by multiple disruptive trends, including increased competition for both funding and students, as well as from new institutions that are nimbler and more responsive to the external environment. To survive this reality, university leaders must engage in effective ...
The Innovative Business School: Mentoring Today’s Leaders for Tomorrow’s Global Challenges
1st Edition
By Daphne Halkias, Michael Neubert, Paul W. Thurman, Chris Adendorff, Sameh Abadir
May 30, 2022
The Innovative Business School formulates a blueprint for the innovative business school of the next decade, with proposed areas of innovation which will train executives to transform the coming technological disruptions into an avenue for world economic development and prosperity. Offering a new ...
Organizational Justice and Organizational Change: Managing by Love
1st Edition
By Dominique David
May 06, 2022
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary ...
Cultural Proximity and Organization: Managing Diversity and Innovation
1st Edition
By Federica Ceci, Francesca Masciarelli
April 29, 2022
Cultural proximity consists in shared language, codes ,and norms of communication and exchange between actors. It is generally considered important for organizations, enhancing communication and facilitation interaction between actors. In such situation, diversity is often seen as a source of ...
Global Entrepreneurship Analytics: Using GEM Data
1st Edition
By Milenka Linneth Argote Cusi, León Darío Parra Bernal
April 29, 2022
This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and statistics. Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the evaluation of ...
The Customer Experience Model
1st Edition
By Adyl Aliekperov
April 02, 2022
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience ...
Implicative Marketing: For a Sustainable Economy
1st Edition
By Florence Touzé
June 30, 2021
This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled ...