Routledge Focus on Language and Social Media
About the Book Series
Designed for socially oriented researchers with an interest in language and technology, this series covers innovative and in-depth studies of communication through and around social media. The series takes a broad and inclusive approach, which recognises the rapid expansion of the field, due not only to the recent proliferation of social media platforms and the increasing reach of the internet across our working, social and personal lives, but also to broadening interpretations of what both ‘language’ and ‘social media’ entail, including growing recognition of the multiple modes used alongside language, and the embedding of social media in our everyday lives. Language and Social Media publishes studies concerned with a wide range of relevant issues and concerns. These include, but are not limited to:
- Language and social media in everyday, educational, commercial and professional practices
- Multilingualism and multimodality
- Discourse trajectories and recontextualizations
- Media/language ideologies
- Sharing, collaboration and participation
- Identity work; identity trouble
- Constructing and debating belonging, communality, relations and networks
- Complexity, diversities and differences
- Governance, surveillance and control of/in social media activities and interactions
- Resistance and political activism
- Digital literacies, socialization and informal learning
- Creativity and play
- Affect and attachment, aggression and abuse
- Evaluation and stance
- The wider roles of social media in the lives of individuals, groups and communities.
The Language Work of Social Media Influencers as ‘New Generation’ Copywriters
1st Edition
By Olivia Droz-dit-Busset
May 27, 2026
This book investigates the processes and products of the language work of social media influencers (SMIs) and copywriters in the advertising industry. Olivia Droz-dit-Busset examines the mediatised discourses, metadiscourses, and working processes of SMIs and copywriters, exploring how SMIs might ...
Language, Celebrity Fandom, and Political Activism in Chinese Media: Battling for Idols Online
1st Edition
By Mingyi Hou
March 24, 2025
This book examines antagonistic fan communication on Chinese social media, focusing on the sociolinguistic dimensions and digital strategies in fandom discourse of Chinese celebrities to engage in broader questions around language, social media, and fan culture. The volume explores the different ...
Mobile Messaging and Resourcefulness: A Post-digital Ethnography
1st Edition
By Caroline Tagg, Agnieszka Lyons
January 29, 2024
This book advocates a new post-digital linguistic ethnography approach to unpacking mobile communication and enabling a more informed understanding of individuals’ communicative practices in cities today. Drawing on data from a group of ordinary working people, multilingual individuals from ...
Language, Gender and Parenthood Online: Negotiating Motherhood in Mumsnet Talk
1st Edition
By Jai Mackenzie
December 18, 2020
Language, Gender and Parenthood Online explores the digital interactions of parents on the UK-based internet discussion forum Mumsnet Talk, a space dominated by users sharing a common identification as women, parents and mothers. Using a qualitative approach grounded in feminist poststructuralist ...