Routledge Focus on Linguistics
About the Book Series
Routledge Focus on Linguistics showcases new and exciting research across different areas of linguistics in short book form. Featuring titles between 20,000 and 50,000 words in length, titles in the series, available in both hardback and ebook formats, offer concise treatments of a wide range of emergent topics, ongoing debates, and theoretical and methodological developments within linguistics research.
Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response
1st Edition
By Marco Santello
June 30, 2020
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in ...
Global Englishes and Change in English Language Teaching: Attitudes and Impact
1st Edition
By Nicola Galloway
June 30, 2020
Global Englishes and Change in English Language Teaching analyses the impact of current ELT practice, bringing together research from the fields of Global Englishes and ELT to provide suggestions for the implementation of a Global Englishes for Language Teaching curriculum. Calling ...