Routledge Focus on Nation Branding
About the Book Series
This series of shortform books approaches the fast-growing subject of Nation Branding, in which the principles of brand strategy and management are applied to countries, from both a geographical and thematic perspective. It is designed to provide a critical analysis of the ways in which specific countries throughout the world build and develop their brands; in their totality, the books provide a complete picture of the theories, concepts and practices of Nation Branding globally.
Nation Branding in the Americas: Contested Politics and Identities
1st Edition
By Efe Sevin, César Jiménez-MartÍnez, Pablo Miño
March 25, 2025
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. Drawing on insights from promotional cultures, nationalism, ...
Nation Branding in Europe
1st Edition
Edited
By João Freire
May 31, 2023
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to...