Routledge Focus on Public Relations
The New Review Economy: Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age
1st Edition
By Alison N. Novak
August 01, 2022
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate ...
Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century
1st Edition
By Phil Graham
June 30, 2020
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of ...
Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide
1st Edition
By Katerina Tsetsura, Dean Kruckeberg
June 30, 2020
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its ...