Routledge Interpretive Marketing Research
About the Book Series
Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.
Consumer Behavior: New Essays on the Study of Consumption
1st Edition
By Morris B. Holbrook
December 02, 2024
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the...
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
1st Edition
By Elizabeth Hirschman
December 13, 2021
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories ...
Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4
1st Edition
By Graham Roberts
March 31, 2021
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social ...
Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
1st Edition
Edited
By Wided Batat
March 31, 2021
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ...
Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
1st Edition
Edited
By Ann-Marie Kennedy
March 31, 2021
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to ...
Gifts, Romance, and Consumer Culture
1st Edition
Edited
By Yuko Minowa, Russell W. Belk
December 18, 2020
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic ...
Taste, Consumption and Markets: An Interdisciplinary Volume
1st Edition
Edited
By Zeynep Arsel, Jonathan Bean
December 18, 2020
Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a ...
Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
1st Edition
By Markus Wohlfeil
September 30, 2020
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday ...
Consumption, Psychology and Practice Theories: A Hermeneutic Perspective
1st Edition
By Tony Wilson
February 25, 2020
Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on...
Brands: Interdisciplinary Perspectives
1st Edition
Edited
By Jonathan E. Schroeder
December 12, 2019
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and ...
Digitalizing Consumption: How devices shape consumer culture
1st Edition
Edited
By Franck Cochoy, Johan Hagberg, Magdalena McIntyre, Niklas Sörum
December 12, 2019
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices ...
The Practice of the Meal: Food, Families and the Market Place
1st Edition
Edited
By Benedetta Cappellini, David Marshall, Elizabeth Parsons
December 12, 2019
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation ...