Routledge Interpretive Marketing Research
About the Book Series
Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.
Co-Creation, Innovation and New Service Development: The Case of Videogames Industry
1st Edition
By Jedrzej Czarnota
December 05, 2019
Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to ...
Death in a Consumer Culture
1st Edition
Edited
By Susan Dobscha
March 28, 2019
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a ...
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
1st Edition
By John O'Shaughnessy, Nicholas O'Shaughnessy
January 17, 2019
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy ...
Analyzing Music in Advertising: Television Commercials and Consumer Choice
1st Edition
By Nicolai Graakjaer
June 08, 2018
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: ...
Sensory Marketing: Theoretical and Empirical Grounds
1st Edition
By Bertil Hultén
March 10, 2017
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in...
Consumption and Spirituality
1st Edition
Edited
By Diego Rinallo, Linda Scott, Pauline Maclaran
November 10, 2016
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together ...
Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
1st Edition
Edited
By John Balmer, Laura Illia, Almudena González del Valle Brena
August 03, 2016
Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each ...
Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures
1st Edition
Edited
By Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens
August 03, 2016
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how ...
Interpretation in Social Life, Social Science, and Marketing
1st Edition
By John O'Shaughnessy
July 15, 2016
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of ...
Music, Movies, Meanings, and Markets: Cinemajazzamatazz
1st Edition
By Morris Holbrook
July 15, 2016
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between ...
Generation Y in Consumer and Labour Markets
1st Edition
By Anders Parment
July 16, 2015
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities...
Managing Service Firms: The Power of Managerial Marketing
1st Edition
By Per Skålén
February 27, 2015
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a ...