Routledge Interpretive Marketing Research
About the Book Series
Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.
Interactive Marketing: Revolution or Rhetoric?
1st Edition
By Christopher Miles
July 03, 2014
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have ...
Interpreting Consumer Choice: The Behavioural Perspective Model
1st Edition
By Gordon Foxall
July 08, 2013
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of ...
Beyond the Consumption Bubble
1st Edition
Edited
By Karin Ekström, Kay Glans
July 27, 2012
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the ...
Marketing Discourse: A Critical Perspective
1st Edition
By Per Skålén, Martin Fougère, Markus Fellesson
July 27, 2012
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a ...
Explorations in Consumer Culture Theory
1st Edition
Edited
By John F. Sherry, Eileen Fischer
January 26, 2011
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...
Consuming Books: The Marketing and Consumption of Literature
1st Edition
Edited
By Stephen Brown
October 16, 2008
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being...
Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
1st Edition
By Chris Hackley
May 11, 2007
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new ...
Imagining Marketing: Art, Aesthetics and the Avant-Garde
1st Edition
Edited
By Stephen Brown, Anthony Patterson
March 15, 2007
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an ...
Visual Consumption
1st Edition
By Jonathan Schroeder
June 13, 2005
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, ...
The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
1st Edition
By Cynthia Huffman, David Glen Mick, S. Ratneshwar
June 03, 2003
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: ...
Marketing and Feminism: Current issues and research
1st Edition
Edited
By Miriam Catterall, Pauline Maclaran, Lorna Stevens
August 31, 2000
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and ...
Romancing the Market
1st Edition
Edited
By Stephen Brown, Bill Clarke, Anne Marie Doherty
December 22, 1998
Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge ...