Routledge New Directions in PR & Communication Research
About the Book Series
Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.
The New Directions series has already published and commissioned diverse original work on topics such as:
- PR’s influence on Israeli and Palestinian nation-building
- PR's origins in the history of ideas
- a Jungian approach to PR ethics and professionalism
- global perspectives on PR professional practice;
- PR as an everyday language for everyone
- PR as emotional labour
- PR as communication in conflicted societies, and
- PR's relationships to cooperation, justice and paradox.
We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.
The Global Foundations of Public Relations: Humanism, China and the West
1st Edition
Edited
By Robert E. Brown, Burton St. John III, Jenny Zhengye Hou
May 31, 2023
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public ...
Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail
1st Edition
By Donnalyn Pompper
August 01, 2022
From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, ...
Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries
1st Edition
Edited
By Brendan Maartens, Thomas Bivins
May 30, 2022
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with ...
Popular Culture and Social Change: The Hidden Work of Public Relations
1st Edition
By Kate Fitch, Judy Motion
April 29, 2022
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the ...
Strategic Communications in Russia: Public Relations and Advertising
1st Edition
Edited
By Katerina Tsetsura, Dean Kruckeberg
April 29, 2022
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations ...
Public Relations and Whistleblowing: Golden Handcuffs in Corporate Wrongdoing
1st Edition
By Cary A. Greenwood
September 29, 2021
There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and...
Positioning Theory and Strategic Communication: A new approach to public relations research and practice
1st Edition
By Melanie James
March 29, 2018
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public ...
Strategic Communication, Social Media and Democracy: The challenge of the digital naturals
1st Edition
Edited
By W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young
March 29, 2018
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice...
Pathways to Public Relations: Histories of Practice and Profession
1st Edition
Edited
By Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang
January 22, 2018
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th ...
Public Relations Ethics and Professionalism: The Shadow of Excellence
1st Edition
By Johanna Fawkes
May 24, 2017
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the ...
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
1st Edition
By Donnalyn Pompper
April 13, 2017
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals...
Gender and Public Relations: Critical Perspectives on Voice, Image and Identity
1st Edition
Edited
By Christine Daymon, Kristin Demetrious
August 03, 2016
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is ...