Routledge New Directions in PR & Communication Research
About the Book Series
Current academic thinking about public relations (PR) and related communication is a lively, expanding marketplace of ideas and many scholars believe that it’s time for its radical approach to be deepened. Routledge New Directions in PR & Communication Research is the forum of choice for this new thinking. Its key strength is its remit, publishing critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, tracking its spread into new geographies and political economies. It questions its contested role in market-orientated, capitalist, liberal democracies around the world, and examines its invasion of all media spaces, old, new, and as yet unenvisaged.
The New Directions series has already published and commissioned diverse original work on topics such as:
- PR’s influence on Israeli and Palestinian nation-building
- PR's origins in the history of ideas
- a Jungian approach to PR ethics and professionalism
- global perspectives on PR professional practice;
- PR as an everyday language for everyone
- PR as emotional labour
- PR as communication in conflicted societies, and
- PR's relationships to cooperation, justice and paradox.
We actively invite new contributions and offer academics a welcoming place for the publication of their analyses of a universal, persuasive mindset that lives comfortably in old and new media around the world.
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
1st Edition
By Donnalyn Pompper
April 13, 2017
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals...
Gender and Public Relations: Critical Perspectives on Voice, Image and Identity
1st Edition
Edited
By Christine Daymon, Kristin Demetrious
August 03, 2016
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is ...