Routledge Research in Planning and Urban Design
About the Book Series
The Routledge Research in Planning and Urban Design series provides the reader with the latest scholarship in the field of planning and beyond. The series publishes international research covering spatial planning, regional planning, planning history, planning theory, communities, impact assessment, transport, sustainability and urban design. Building on Routledge’s history of academic rigor and cutting edge research, the series will contribute to the rapidly expanding literature in all areas of planning and urban design.
Brand-Driven City Building and the Virtualizing of Space
1st Edition
By Alexander Gutzmer
August 01, 2016
This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands,...