Routledge Research in Public Relations
About the Book Series
Bringing together theories and thought from a variety of perspectives, this series features cutting-edge research addressing all the major issues in public relations today, helping to define and advance the field.
To submit a proposal for this series, please contact:
Suzanne Richardson, Commissioning Editor for Media, Cultural and Communication Studies
[email protected]
Employees and Internal Social Media: The Voice of Coworkers in an Organization
1st Edition
By Vibeke Thøis Madsen
May 20, 2025
This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation. Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and...
Organizational Listening for Strategic Communication: Building Theory and Practice
1st Edition
Edited
By Katie R. Place
November 28, 2024
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication ...
Internal Communication and Employer Brands
1st Edition
By Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić
May 27, 2024
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, ...
Leadership Development in Public Relations: Exploring Crucibles of Experience Among Industry Veterans
1st Edition
By Marlene S. Neill
January 19, 2024
Through interviews with members of the Public Relations Society of America College of Fellows, this book provides lessons on public relations leadership for the next generation. Often, our focus on high profile leaders is centered on success stories, but so much can be learned from the trials, or “...
Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice
1st Edition
Edited
By Yan Jin, Bryan H. Reber, Glen J. Nowak
August 01, 2022
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing ...
Ethical Practice of Social Media in Public Relations
1st Edition
Edited
By Marcia DiStaso, Denise Bortree
October 25, 2018
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...
Public Relations and Religion in American History: Evangelism, Temperance, and Business
1st Edition
By Margot Opdycke Lamme
February 06, 2018
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great ...
Public Relations in the Nonprofit Sector: Theory and Practice
1st Edition
Edited
By Richard D. Waters
June 16, 2017
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations ...
The Bauhaus and Public Relations: Communication in a Permanent State of Crisis
1st Edition
By Patrick Rössler
June 16, 2017
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...
Classical Rhetoric and Modern Public Relations: An Isocratean Model
1st Edition
By Charles Marsh
October 10, 2016
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. ...
Public Relations, Activism, and Social Change: Speaking Up
1st Edition
By Kristin Demetrious
June 23, 2015
Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and ...