Routledge Research in Religion, Media and Culture
About the Book Series
This series of Routledge monographs provides both new and established scholars the opportunity to publish original research in Religion, Media and Culture. The series includes a wide range of investigations of media in relation to religious practice and belief in any historical period or geographical domain. Media examined in this series include everyday objects such as statues, dolls, and photographs; visual media such as wood cuts, icons or illuminated manuscripts; and newer media such as radio, film, television, and Internet. Volumes go beyond focusing on how messages are delivered to passive audiences, and contribute to an evolving paradigm of understanding creative audiences for whom media are an integral part of lived religion. Studies draw on a variety of methods for their investigations.
Religion and Commodification: 'Merchandizing' Diasporic Hinduism
1st Edition
By Vineeta Sinha
July 27, 2012
Sustaining a Hindu universe at an everyday life level requires an extraordinary range of religious specialists and ritual paraphernalia. At the level of practice, devotional Hinduism is an embodied religion and grounded in a materiality, that makes the presence of specific physical objects (which ...