Routledge Studies in the Fashion Industry
About the Book Series
This series explores the fashion industry through an interdisciplinary lense, bringing together cutting-edge research to define and advance this growing field. We welcome proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars across the globe, working across the fashion industry. Topics include, but are not limited to, marketing, retailing, brand management, sustainability and supply chain management.
Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience
1st Edition
By Cherniece J. Plume, Haoye Sun, Soomal Murtaza
April 15, 2026
Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, ...
Public Discourse and the Fashion Industry
1st Edition
By Natalia Berger
February 24, 2026
This book explores what happens when fashion discourse migrates from specialised media to mainstream newspapers. Analysis of 2,263 texts across five Dutch and international case studies (animal welfare, disability, repair practices, smart wearables, and metaverse fashion) demonstrates systematic ...
Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology
1st Edition
Edited
By Huifeng Bai, Vito Tassiello
January 22, 2026
Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, ...
Cultural Heritage in the Fashion Industry: From Tradition to Innovation in India
1st Edition
Edited
By Sadhna, Rajesh Kumar, Catherine Harper, Hafeezullah Memon, Greeshma S
December 04, 2025
Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion ...
Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion
1st Edition
By Satyendra Singh
August 20, 2025
Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the ...
Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods
1st Edition
By Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco, Nadzeya Sabatini
October 07, 2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic ...
Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture
1st Edition
Edited
By Karin M. Ekström
June 16, 2023
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane...