Routledge Studies in the Fashion Industry
About the Book Series
This series explores the fashion industry through an interdisciplinary lense, bringing together cutting-edge research to define and advance this growing field. We welcome proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars across the globe, working across the fashion industry. Topics include, but are not limited to, marketing, retailing, brand management, sustainability and supply chain management.
Cultural Heritage in the Fashion Industry: From Tradition to Innovation in India
1st Edition
Edited
By Sadhna, Rajesh Kumar, Catherine Harper, Hafeezullah Memon, Greeshma S
December 08, 2025
Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion ...
Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion
1st Edition
By Satyendra Singh
September 04, 2025
Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the ...
Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods
1st Edition
By Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco, Nadzeya Sabatini
October 07, 2024
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic ...
Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture
1st Edition
Edited
By Karin M. Ekström
June 16, 2023
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane...