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Science, Technology and Culture, 1700-1945

About the Book Series

Science, Technology and Culture, 1700-1945 focuses on the social, cultural, industrial and economic contexts of science and technology from the ‘scientific revolution’ up to the Second World War. Publishing lively, original, innovative research across a broad spectrum of subjects and genres by an international list of authors, the series has a global compass that concerns the development of modern science in all regions of the world. Subjects may range from close studies of particular sciences and problems to cultural and social histories of science, technology and biomedicine; accounts of scientific travel and exploration; transnational histories of scientific and technological change; monographs examining instruments, their makers and users; the material and visual cultures of science; contextual studies of institutions and of individual scientists, engineers and popularizers of science; and well-edited volumes of essays on themes in the field.

25 Series Titles


Selling Science in the Age of Newton Advertising and the Commoditization of Knowledge

Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge

1st Edition

By Jeffrey R. Wigelsworth
December 22, 2010

Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and ...

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