Small Business & Entrepreneurship

The field of Small Business & Entrepreneurship is dynamic, constantly evolving and worth billions worldwide: it’s no wonder that Entrepreneurship has come to occupy a central position within the Business School globally. This series meets the need for rigorous yet practical and accessible textbooks that cover the full spectrum of the Small Business and Entrepreneurial world views.

Collectively, the Small Business & Entrepreneurship Series is a valuable resource for advanced undergraduate and postgraduate students at Business Schools globally, helping them gain an in-depth understanding of contemporary concepts and the realities of entrepreneurial practice across the entire subject area - from development and product sourcing to relationship management, communications, sustainability, and sales and marketing. Individually, each text provides essential reading for a core topic. A range of consistent pedagogical features are used throughout the texts, including international case studies which highlight the practical importance of theoretical concepts.