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Sport Business Insights

About the Book Series

Sport Business Insights is a series that aims to cut through the clutter, providing concise and relevant introductions to an array of contemporary topics related to the business of sport. Readers – including passionate practitioners, curious consumers and sport students alike - will discover direct and succinct volumes, carefully curated to present a useful blend of practice and theory. In a highly readable format, and prepared by leading experts, this series shines a spotlight on subjects of currency in sport business, offering a systematic guide to critical concepts and their practical application.  

7 Series Titles


Blockchain in Sports Insights

Blockchain in Sports: Insights

1st Edition

By Stuart Thomas, Kieran D. Tierney, Jason Potts
April 03, 2025

This is the first book to examine the impact of blockchain technology on the business of sport. It introduces the fundamentals of blockchain and explores its current and prospective applications in sport, as well as the implications – both positive and negative – of blockchain for the future of the...

Positive Sport Organizational Insights

Positive Sport Organizational Insights

1st Edition

By Minjung Kim, Brent D. Oja, Christos Anagnostopoulos
March 14, 2025

This book is a concise and accessible introduction to positive organizational behavior in sport, a new and dynamic approach to sport management.  Clearly explaining core concepts, including the central concept of psychological capital, the book shows how ‘positive sport organizations’ (PSO) can ...

The Value of Sport Insights

The Value of Sport: Insights

1st Edition

By Bob Stewart, Aaron C.T. Smith
January 23, 2025

This concise and thought-provoking book examines the myths and realities surrounding the value of sport. It asks a fundamental question: what is it about sport that leads to grand claims about its supposed capacity to do so many good things for society? Examining the evidence from sport around the ...

Sport Governance Insights

Sport Governance Insights

1st Edition

By Christos Anagnostopoulos, Dimitra Papadimitriou, Terri Byers, Grzegorz Botwina
May 27, 2024

This book introduces the fundamentals of sport governance, assuming no prior knowledge on the part of the reader. It explains to students and practitioners alike why governance matters and how it can be better practiced in sport organizations. Introducing key concepts and the micro-processes of ...

Stadia Naming Rights in Sport

Stadia Naming Rights in Sport

1st Edition

By Leah Gillooly, Terry Eddy, Dominic Medway
January 29, 2024

This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of ...

Esports Insights

Esports Insights

1st Edition

By Emily Hayday, Holly Collison-Randall, Sarah Kelly
September 25, 2023

Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports.  Featuring international case studies in every chapter, this book showcases the contemporary...

Sport Sponsorship Insights

Sport Sponsorship Insights

1st Edition

By Norm O’Reilly, Gashaw Abeza, Mark Harrison
May 31, 2023

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from ...

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