The Basics
About the Book Series
The Basics is a highly successful series of accessible guidebooks which provide an overview of the fundamental principles of a subject area in a jargon-free and undaunting format.
Intended for students approaching a subject for the first time, the books both introduce the essentials of a subject and provide an ideal springboard for further study. With over 50 titles spanning subjects from Artificial Intelligence to Women’s Studies, The Basics are an ideal starting point for students seeking to understand a subject area.
Each text comes with recommendations for further study and gradually introduces the complexities and nuances within a subject.
Unlocking Business Insights: The Basics
1st Edition
By Aneesh Banerjee
March 06, 2026
Unlocking Business Insights provides a practical framework for extracting meaningful business insights from data, guiding leaders through fundamental principles that transform overwhelming datasets into actionable business value. This book equips readers with essential analytical thinking skills ...
Marketing: The Basics
3rd Edition
By Karl Moore, Niketh Pareek, Marie Parent, Misako Furuya
February 11, 2026
Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition. This book delivers practical frameworks for capturing audience attention and building ...
Macroeconomics: The Basics
1st Edition
By Thomas R. Sadler
February 10, 2026
Macroeconomics: The Basics provides a concise, accessible treatment of the subject, using an economics framework to analyze the theories, policies, and applications of the field. Organized in six parts, the book covers the most important areas in macroeconomics, including national income, ...
Ancient Warfare: The Basics
1st Edition
By Conor Whately
February 05, 2026
Ancient Warfare: The Basics offers an engaging introduction to warfare in the ancient Mediterranean World from the mythical Trojan War, through the rise of hoplites and conquests of Alexander the Great to Roman hegemony and the Arab conquests of western Asia. This volume explores warfare in the ...
Spatial Justice: The Basics
1st Edition
By Roberto Rocco
January 25, 2026
Spatial Justice: The Basics offers a concise and accessible introduction to spatial justice as both a theoretical framework and a practical agenda for urban transformation. It examines how urban space is produced, contested, and governed, and how it is implicated in broader dynamics of inequality, ...
Historical Geographies: The Basics
1st Edition
By Paul Griffin, Cheryl McGeachan
December 30, 2025
Historical Geographies: The Basics provides readers with a thorough grounding in a sub-discipline that revisits the past through a geographical lens. It encourages the reader to pursue researching the past in a usable manner, reflecting on the role of the past in the present and how it might inform...
New York City: The Basics
1st Edition
By Katrin B. Anacker
December 28, 2025
New York City: The Basics offers an accessible look at the dynamic and diverse hub of New York City. Written in a clear, engaging style, the book discusses geographic, historic, demographic, socioeconomic, housing, and governmental aspects of the Big Apple. Since the mid-20th century, New York City...
Public Relations: The Basics
2nd Edition
By Deborah A. Silverman
December 28, 2025
This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations—its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic ...
Bioanthropology: The Basics
1st Edition
By Marc Kissel
December 26, 2025
Bioanthropology: The Basics offers an engaging and accessible introduction to the science of biological anthropology, exploring human origins, evolution, and the biological dimensions of what it means to be human. Through illuminating examples and case studies, this comprehensive text guides ...
Feminist Theologies: The Basics
1st Edition
By Susan M. Shaw, Grace Ji-Sun Kim
December 26, 2025
For most of Christian history, theology has been written primarily by men. Beginning in the early 1960s, feminists identified ways traditional theologies omitted, ignored, and vilified women’s experiences, issues, and perspectives. In the past 60 years, feminists have developed a vibrant ...
Psychology: The Basics
2nd Edition
By Rolf Reber
December 15, 2025
Now in its second edition, this compact introduction is the ideal primer for anyone looking for an accessible overview of the basic principles of psychology, the captivating science of mind and behavior. In everyday life we often wonder why people behave the way they do, especially when we are ...
Drag: The Basics
1st Edition
By Mark Edward, Chris Greenough
December 12, 2025
Drag: The Basics offers a concise, critical, and intersectional exploration of drag performance through its rich histories, theories, practices, and politics across global contexts. Through sharp analysis and compelling case studies, this accessible volume delves into drag's complex relationships ...